Ethnocare
Cinematic product storytelling for prosthetic technology.
A dark, cinematic commerce experience for prosthetic socket technology: full-bleed product scenes, kinetic type that explains the mechanism, and a purchase path that stays clinical and clear.
Overlay — product name at display scale, hardware cutting through it
- Mood
- Near-black, single hardware focus
- Motion
- Scroll-linked type and product rotation
- Commerce
- Product lines, accessories, reimbursement support
- Live
- ethnocare.ca
Services
- UI/UX Design
- Web Development
- E-commerce
- Motion design
Build
- Headless commerce
- Scroll-linked motion
- Product configurator
- Responsive video scenes
How the interface works.
Medical hardware has to earn trust before it sells. The product is lit like an object worth studying and held on screen while scroll-linked type explains what it actually does. The palette stays near-black so the hardware is the only thing with presence, and the commerce layer — variants, pricing, reimbursement, academy — sits in a calm structure that never fights the product.
Desktop, tablet, phone.
The same interface captured at three widths from the live site — layout, type scale and navigation resolved for each.
Built for the smallest screen too.
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